报告题目:Joint Assortment-Price-Position Optimization Problem under the Exponomial Choice Model
报 告 人:姜海 清华大学
报告时间:2023年4月26日(周三) 16:00-16:30
报告地点:中国科学院大学中关村校区教学楼S406
腾讯会议:873-9767-9281
内容摘要
We study the joint assortment-price-position optimization problem under the Exponomial Choice Model (ECM). The goal is to determine the revenue-maximizing subset of products with their corresponding selling prices and display positions. We formulate this problem as a non-linear mixed integer program. We identify structural properties of the optimal solution and develop an exact decomposition-based algorithm to obtain the optimal solution.
主讲人简介
姜海博士现任清华大学工业工程系长聘副教授、博士生导师,国家优青。现任中国运筹学会-行为运作管理分会秘书长,Computers & Industrial Engineering分区编辑。他的学术论文发表于 Operations Research, Transportation Science, Naval Research Logistics, Operations Research Letters 等知名期刊。他擅长将消费者行为模型、数据挖掘技术和大规模优化方法三者结合,为企业提供数据驱动的决策工具,提高运营效益。